As Fall approaches, don't sweat it- short & tall men's fleece, jersey, athletic pants & loungewear are available now IN YOUR LENGTH at ForTheFit.com

They're here!  Our much anticipated line of men's fleece, jersey, and other athletic pants (including your favorite zippered track pants) are now in stock.  Exclusively at ForTheFit.com, you will find the athletic pants and loungewear you need in both men's Tall and Short clothing sizes.

Men's Tall & Short Lengths Available!

A ForTheFit.com Exclusive!

• Flexible Sizing for the most hard-to-fit gentlemen: 
• Waists XS- XXL
• Inseams from XS (27") to XT (37")!!
• Premium fabrics- Fleece, Jersey, Flannel and More
• Proportioned construction for optimal fit
• New STYLES added this year!
• A Variety of colors available in every style

 Shop Early for the greatest selection!

-Connie Bova,
CEO, ForTheFit.com

Our short story is getting longer (taller that is)...

Ready for the BIG news?  Want the Skinny? Here's the tall & short of it...

The Nation's premier short men's clothing retailer and purveyor of fashion in hard-to-find sizes, can add to their credit the title of "the Nation's only Tall & Slim men's clothing specialist."   That's right.  While we do carry Big & Tall sizes, too- we noticed that no one is covering the skinny guy, the long  & lanky gent.  And since it is our goal as a company to take care of fashion business for all the hard-to-fit folks, we've decided to tackle this area, too.

So, whether your men's clothing needs are short and stout, short and slim, tall & lean or big & tall- we've got your back at ForTheFit.com (and your tops, and bottoms, too!)

We're adding new merchandise regularly, so keep checking back with us.  To date:  we have the latest in men's cotton twill chinos (inseams to 40"), sweats and athletic pants (inseams to 37"), tall t-shirts, longer sleeve dress shirts, extended length ties, and more!  Check us out at ForTheFit.com, now for tall men's clothing, too .

- Connie Bova,
CEO , ForTheFit.com

Look who got a makeover...

 There are new happenings allover at ForTheFit.com....  let's start with taking a look at our new makeover!

We've updated our look at ForTheFit.com.  The new site certainly has a more modern, clean look and feel- but we hope you'll also enjoy some of the new additions and customer benefits, including:

• Easy Navigation
• Social Networking -we've made it easier to find us on Facebook and Twitter (and save BIG- since Twitter followers and Facebook friends get exclusive deals and first notice of sale events).
• Share your favorite products with friends using the social networking buttons for Facebook on located on every product page!
• Simple one page checkout (and Google Checkout enabled, too for your convenience)
• Product Reviews (read one or leave one!) 
• Gift Registry and Wish Lists available (the Holidays are around the corner, believe it or not- gift registries make shopping so much easier on loved ones, and the results work out better for you too!)
• Now you can earn points on every purchase with MyStyle Rewards

Check it out- visit our new home at ForTheFit.com & tell us what you think- we always appreciate your comments and feedback.

-Connie Bova,
CEO, ForTheFit.com

5 Steps to Better Dressing

A few tips from the resident expert in dressing hard-to-find sizes (particularly petite men and women), Consuelo Bova, CEO of online, specialty retailer and apparel manufacturing company ForTheFit.com:

1) KNOW YOUR SIZE: Fit makes a tremendous difference in our overall appearance. Small, ill-fitting or oversized clothing can make for a very underwhelming first impression. Don’t fixate on the size you think you are, the size you want to be, or even the size tag itself (it’s often wrong or purposely misrepresented for marketing purposes). Instead, learn to take your measurements and judge clothes according to their size and fit to your body.

2) KNOW YOUR STYLE: The latest magazines and celebrity style are a great place to start, but ultimately the clothes buy and wear need to be right for you, your personal style and body type. Reference the latest trends to keep your style current, but make sure to adapt your choices to suit the best styles for your body and personality.

3) KNOW YOUR STORE: We should all have a “store.” The place that in a pinch, you know you can quickly find the right styles for your taste, in your sizes, and in your price range. Get to know the staff. Knowledgeable and friendly staff at a store worth visiting and spending your money at will alert you when the best items for you hit the shelf so you have your best pick of sizes and styles. Identify what that store is for you- it is a great way to build the foundation to a great new wardrobe and maintain it. Visit other stores mostly for your wardrobe “spice” .

4) KNOW YOUR COLOR: Don’t underestimate the importance of wearing the right colors for your skin tone and hair. The wrong shade of a color can wash you out and ruin an otherwise great looking and well-fitting outfit. Learn what your best colors are and stick to them. Again if the trendy color is not “your color,” don’t wear it- just adjust the “trend” to a different shade that does work for you.

5) ASK AN HONEST FRIEND: We all need an honest fashion friend and shopping companion. A person that will tell you the painful truth about whether an outfit suits you or not. In exchange for their invaluable services, promise not to be hurt by their critiques, okay?

Good luck and great clothes,

C. Bova, CEO ForTheFit.com

Holiday Guide 2009 is Up! Golf Gear, Cords, News & Updates, Oh My!

Happy Fall! It is actually crisp (FINALLY) in Florida so we are enjoying the cooler weather and getting in the Holiday spirit! To that end, our much anticipated Holiday Gift Guide 2009 is here! It is chock full of new and already popular items- check it out! On the right side of our home page, you will also find our Holiday Shipping deadlines and a link for our special, Holiday return policy (we're giving you extra-time on purchases made after Nov. 1, 2009). Also new this year: for the last-minute shoppers, we've identified a selection of best-selling items available for immediate shipment, with guaranteed delivery by the 24th of December. Check out our Last-Minute Gift Guide here. When ordering from the Last-Minute Gift Guide, you may order as late as Dec. 21, 2009 at 12 noon EST and your order should arrive by 12/24! Yep- the Holiday Season is in full swing!

Speaking of "Swings," our micro-fiber, short-rise shorts and other specialty, athletic apparel in short men's sizes was highlighted in a Holiday Gift Guide in the St. Petersburg Times this week , "Golfer's guide to finding places that specialize in niche golf equipment," by Rodney Page. The article also included some small businesses that specialize in nifty, specialty items for the Golfer on our list- like left-handed gear, special carts, women's and children's clubs, accuracy-enhancing golf balls (and who, besides Tiger, couldn't make use of those!).

For those of you who love the fit of our Berle Short-Rise Chinos and Washable-Wool Trousers, our New Corduroy Trousers have arrived (Short-Rise, Short Inseam & New Colors this year!) . Enjoy your Holiday Shopping, but also remember to relax and enjoy this delightful season (can you tell it's my most favorite time of the year?)

Best.

Consuelo Bova,
CEO, ForTheFit.com

It's been a busy few months at ForTheFit.com...

Preparing for the holidays have kept us quite busy here at ForTheFit.com!

We started, of course, with new merchandise selected based on popular demand! Track and windpants were introduced in August in short and extra-short inseams. New cords are en-route and will be added this week. We've also added a ton of great new sweaters, car coats, fleece and other outerwear.

We also moved into a new facility to accommodate our growth and brought on some additional staff. We are blessed to be experiencing such growth in the midst of these troubled economic times. We are so grateful to our customers for their support and we are doing everything we can to continue earning it!

Lastly, we've been receiving some great press, both about the company and me, it's CEO- some apparel-related and some, just fun. Check out the following links for the latest:

CNNMoney, Selling the Unsellable

Brisbane Times (Australia!), Managing Maternity

MSNBC/MSN.com, How Busy Mom's Keep Fit

Also, our Holiday Gift Guide for 2010 will be up soon! Check it out for our newest products for the Holiday Season and some great gift ideas for men!

Enjoy the crispness in the air (however brief- here in Florida, it's been a blistering hot fall), and for those of you "suffering" the snow- just know that some of us out there see it only so rarely and would trade with you in a heartbeat, if only for a few hours! LOL!

Best.

Consuelo Bova,
CEO, ForTheFit.com

Short Game: News about ForTheFit.com

Great News! The New Pro Shop at ForTheFit.com is featured on Golf.com today. "Short Game" by Woody Hochswender is all about the new Pro Shop at ForTheFit.com and it's special features. ForTheFit.com are the only online short men's Golf apparel specialists. Check out our exclusive selection of short rise shorts, and smaller, proportioned size trousers and Golf Shirts from men's size Extra-Small!

-Connie

P.S.
Celebrate the new Pro-Shop: Mention our Blog in the comments section at checkout for a free set of Golf Tees & Marker!

Summer of '09 on SALE!!!

It's that time of year everyone looks forward to (our customers do, at least!)- The Annual Inventory Clearance Sale! We don't discount much throughout the year, but during our annual sale, we make up for it! The sale runs from July 1- July 31, 2009 and new products will be added throughout the month- so check out today's selection and check back regularly for new additions. First come, first serve and quantities are limited (hence the inventory clearance sale)- so shop early and often for the best selection.

Good luck and happy shopping,

C. Bova, CEO
ForTheFit.com

PART 4- Smart Shopping: Emphasize Quality to Make your Wardrobe Last on a Recession Budget

The global economic crisis is causing many of us to think more carefully about our buying decisions: what, when, and how many we really need. At the same time, the message out there is mixed- unless we spend more as individuals, the economy will continue to falter. For the next few weeks, we'll do our part by offering tips on making the most of your clothing budget in these tough economic times.

This Week's Tip: Quality clothing can be less expensive than discount clothing. Look at the value you get out of clothing before you look at the price tag. Invest wisely and you will buy pieces that last years instead of months. Stick to natural fabrics and well constructed pieces when you pay premium.

1. You wear your socks every week! Spend more on quality dress socks that won’t wear out. Having difficulty finding good quality socks in a small men’s size? Take a look at Pantherella Patterned Dress Hosiery, Men's Size Small (6-8) .
2. Cashmere is a fabric synonymous with luxury. Unlike sweaters made with man-made fabrics a cashmere sweater won’t pill. It will last longer and feels soft even after many washes. Wear it over button up shirts in various colors and patterns to vary your look Red House Pure Cashmere Pullover

PART 3- Smart Shopping: Focus on FIT to Stretch your Wardrobe on a Recession Budget

The global economic crisis is causing many of us to think more carefully about our buying decisions: what, when, and how many of something we really need. At the same time, unless we continue to spend as individuals, the economy will continue to falter. For the next few weeks, we'll do our part by offering tips on making the most of your clothing budget in these tough economic times.

This Week's Tip: Focus on fit to get a wardrobe that will make you look sharp and remember that clothes that suit your personality and body type are always stylish.

1. American’s today seem to live in their jeans. Casual Friday, dinner out, a barbeque, the football game... your jeans are probably the pants you love most. Spend what you need to get a pair that fits. Look for the correct rise as well as the right length and consider whether the pockets sit where you want them to. Yes guys, that means I expect you to try them on and turn around to look at the back. Great jeans make your backside look lifted and round Silver Jeans "Grayson" Relaxed-Fit, Bootcut, Dark Vintage
2. Skip the tailor- buy clothes that fits from the get-go to save a lot of $$$money.
   
1. Try on a variety of sizes. If you usually wear a Medium but you try on a shirt and it seems too large or too small, try a size up or down. All cuts are not equal and some manufacturers cut larger or smaller than the norm- don't let your ego prevent you from securing a great style in your size.
   
2. Look for pants that are the correct hem length and avoid the cost of tailoring. From dress trousers to denim, ForTheFit.com offers pants pre-hemmed at no additional cost. Try the Silver Jeans "Grayson" Relaxed-Fit, Bootcut, Dark Vintage at ForTheFit.com)

Get That Look : Celeb Style for Shorter Men- Bob Dylan

Contrary to popular belief, all male celebs are not tall. There are quite a few shorter male celebs. Why don’t we notice how short they are? Style and confidence- these men have it and they dress to make the most of their best features, and visually add inches to their frames. How to accomplish this short men celebrity style? At a price you can afford? Here’s my suggestion…

This week’s candidate: Bob Dylan

Height: 5' 7″ (per celebheights.com)

Why: His vintage rocker looks are timeless and look as good today as they ever did! Fitted clothing in solid black tones worn during the 60’s and 70’s still look great on men today.

For example, here is Bob Dylan performing on stage in July 1978 and here in January 1965 while recording his album “Bring It All Back Home.”

The key to these looks? The dark, monochromatic silhouette makes the most of his slim, shorter frame by creating one long line, visually adding inches. More importantly, notice his the length of his sleeves, the slim fit of the trousers, and the close fit of the jackets- This man’s clothes FIT. Oversized items or too-long sleeves, jacket and pant lengths just make a person look shorter than their actual height. Dylan’s sharp clothing balances out his seemingly untamable hair to create a memorable rock star style. Note that the sunglasses he wore everywhere make him look relaxed in any situation.

Get the Look: In your Size and on your Budget...

Look for clothing, particularly dress shirts and trousers, labeled “trim fit” or “tailored fit.”

1) The Pants: ForTheFit.com offers black trousers for a Bob Dylan style in short rise, slim, flat front styles in various price points (Ben Sherman,$84 ; Ballin, $145). For more casual events, consider Skinny Jeans, like the Decker from Silver Jeans (available exclusively at ForTheFit.com in inseams from 27", $89)

2) The Shirt: Keep an eye on the fit through the torso. One option is to buy off the rack and have the shirt taken in at the waist, and sleeves shortened by a tailor as needed. Another option is to buy a slim-fitting or proportioned dress shirt. For Dylan’s look, try a trim black shirt in black or charcoal (Ben Sherman dress shirt in Black or Charcoal, $69). With a black suit. leather jacket and vest, wear a white shirt (Classix shirts are just $30, and BONUS: sleeves start from 30" and fit is proportioned for 5'9"& Under- no need to see the tailor). Dylan keeps his clothing neutral (wearing black all over is more Johnny Cash than Bob Dylan).
3) A Structured Jacket: In all three photos Dylan wears a jacket that fits him to a tee but each as has a different style: leather, tweed, and suit. A slim, fitted suit from Ben Sherman or Calvin Klein will give you the clean look you need at the office or a special night out (from $388).
4) Sunglasses: Instant cool. The RayBan Wayfarers ($139) Dylan wore indoors still look great today.

The Meaasure of a Man: A resource for the ladies...

Taking measurements is a fairly simple process- a soft measuring tape and some basic instructions is all you need. But, measuring the man in your life requires a little more- more permission, more convincing...

"I thought size didn't matter..."
It is if you want to buy clothes that fit so that you look your best. Specifically, you want your guy to look his best ( a well-dressed man can be an excellent accessory!)

"But he hates shopping..."
He won't once he knows his actual size. Knowing his actual size will make it easier (and therefore more fun) to shop. A bonus: If you know his size, it will be easier for you to shop & buy him gifts.

Tell him he has your permission to have a Fit...

Start at the top and working your way down. Don’t forget to write everything down as you go so he’ll have the list for later.

1. Collar size: Simply measure around the base of his neck. If he intends to wear the shirt with a tie, the shirt size selected should closely match his exact collar measurement. However, a shirt to be worn without a tie may be purchased slightly larger (by about a 1/2 size) for comfort and a more casual look.


2. Chest size: Have him relax his arms at his sides and measure around the fullest part of his chest with the tape measure just below his armpits.


3. Overarm Measurement: Measure the circumference of his chest and arms (at the highest point of his shoulder blades). Subtract chest measurement from his overarm measurement. This measurement can be useful when buying a jacket or sportcoat- if the difference is 7 inches or greater, we recommend buying jackets one size larger for comfort and a better fit in the upper arms and shoulders.


4. Arm: Have him bend his elbow 90 degrees and place his hand on his hip. Stand behind him and hold the tape at the center back of his neck. Measure across his shoulder to his elbow, and down to his wrist. The total length in inches is his sleeve length.


5. Waist: Measure loosely (so he can breath) around his natural waistline. Many men wear trousers well below the natural waist, under the belly if they carry extra weight around the mid-section- but this can actually make him look heavier than he actually is. For belts, choose a size 1-2 inches larger than his actual waist size.


6. Rise: Rise refers to the distance between the top of a trouser’s waistband and the top of the trouser leg’s inseam (at the crotch). Measure his favorite (and best fitting) pants by measuring along the trouser's seam , or start from scratch (especially if his pants are too tight or too baggy through the buttocks, crotch and thighs). Guys under 5'9" often benefit from short rise pants.


7. Inseam: An inseam can be measured using a pair of pants that fit well (see ForTheFit.com's Style Guide for tips on perfect length). Measure from the crotch seam (where all the fabric meets), down the pant leg all the way to the end. If he does not have a pair of pants of the proper length right now, you’ll need at least pants that fit properly in the waist. From those you can judge where you want the pants to stop. Proper length may vary whether your man is wearing jeans or crisp dress pants, but never by more than an inch and a half. Also, you will want to take the inseam for each leg if you want to have custom pants made because the length may not be the same for each leg. Lastly, if his current trousers are regular rise and you are considering a switch to short rise, keep in mind that the new placement of the crotch will affect the inseam length- adjust accordingly.

And if he's really stubborn...

• Remind him how much more fun it could be taking measurements with you, than visiting his tailor- Earl


• Bribe him- a favorite meal, a massage, whatever it takes!


• Swap- he can take your measurements next. It can't hurt (too many women are slaves to the number on the tag- it's important to know your size, too- Plus, how much better will it be when his gifts to you are actually the right size.)


• Because you said so.


• Feeling frisky? Offer to take measurements... wearing nothing but the measuring tape. We doubt he'll say no.

Good luck (& Better Fit)!

Resource: "Men's Wardrobe and the Size Solution" About.com

Check out this video by stylist Kim Johnson Gross at About.com- it offers a few great tips for the various hard-to-fit sizes and shapes of Men- Big & Tall, Shorter Men, etc.

http://video.about.com/mensfashion/Men-s-Wardrobe-Size-Solutions.ht

Enjoy!

-C. Bova, CEO

Celeb Style Report: Oscars 2009, a Short Walk Down the Red Carpet

Look no further than the nearest Red Carpet for exemplary Short Men's Fashion "Dos" (and some serious "Don'ts," too). It is especially important for shorter men in the entertainment industry to look sharp and confident at these events and make the most of their height. Some tips for looking smart (and walking tall) at your next evening event, garnered from observing some of our favorite, shorter male celebs:

1) Anthony Hopkins (5'8")

The Clothes: a two button, properly fitted tux (see it HERE)

The Lesson: DO choose a suit or a tux with lapels that start lower, since the longer V-shape can lengthen the look of the torso. A four button suit adds too much unflattering bulk to a shorter frame

2) Emile Hirsch (5'5.5")

The Clothes: Long, slouchy pants worn on the red carpet make him look shorter (see it HERE)

The Lesson: DON'T wear pants that are too long. Uncuffed suit pants should be just long enough to create just a small break in the front crease. If there is no break, your pants are too short. Multiple or deep breaks mean your pants are too long. Also, the hem should slope toward the back. ForTheFit.com offers advice and actual photos of great fit, click here. Get your trousers hemmed by a professional, or buy pre-hemmed trousers in your exact inseam (no additional tailoring time or charge) and even in short-rise styles, at shorter men's specialist, ForTheFit.com

3) Sean Penn (5'8")

The Clothes: Sean Penn wore all black on Oscar night, with a slim patterned tie for added style and visual interest (see it HERE).

The Lessons:

DO try a monochromatic look at your next formal event. Wearing the same color head-to-toe helps visually lengthen the body to make you look taller. Plus, an all-black suit, shirt and tie ensemble projects a high-fashion and high-powered image.

DO keep the width of your tie thin and the knot small. Looking taller can be accomplished by creating vertical lines wherever you can. A thinner tie guides the eye down the line of your body and a small knot will keep the tie from looking too angular. Also, be sure the length of your tie is right for your body; it should never fall below your belly button.

Black shirts with a trim fit and skinny ties available at FortheFit.com.

* All heights are provided based on estimates available at CelebHeights.com. They are offered for entertainment purposes only and we cannot verify their accuracy.

When thinking about clothing for shorter men, most people understand the need for special trousers (at least the shorter length part- short rise might still take some teaching!). What they don't necessarily get is the need for special shirts. After all, many men 5'9" and under shop for their shirts right off the rack and do okay. Or at least they think they do...

Often, a shorter man risks a few style pit-falls when shopping off the rack . To help, here are 5 Common Pit-falls (and their Solutions)

1) Droopy Shoulders: Depending on whether it is a dress or casual shirt, shoulder seams should rest at or within an inch or so of where the shoulder and arm meet. I see men all the time (especially in polos or camp shirts) wearing shirts where the shoulder seam is somewhere near their elbow. Shirts proportioned for shorter men are designed narrower through the shoulders to avoid this problem.

2) Dress-ed to Impress?: In general, shorter men benefit from proportioned shirts due to overall shorter length through the torso. After all, you are looking to wear a shirt- not a dress.

3) Shake Hands, not Shirt-Sleeves: Most men don't realize that they have choices beyond 32/33 and 34/35, so they don't think twice about the way their dress shirts fit through the sleeves. Too long? Roll them up! That's the solution for many. But shorter men's dress shirts offer shorter sleeves- so you can follow all those other nifty style principles like having your shirt peak out just a bit from under your suit jacket, and not be so long it obscures your knuckles. Shorter men's proportioned Dress Shirts often are offered in sleeves starting at 30" for a perfect fit, right off the rack.

4) Every Body is not created equal: For as many shapes of men under 5'9", there are a few extra details to think about when selecting a great shirt. To get the perfect fitting shirt, here are some things to look for if you are under 5'9" and...

Slim & Trim ...



Look for shirts that are labeled "slim fit," "tailored-fit," "fitted," or "trim fit." These will often provide a neat, modern silhouette without the need for tailoring. A slim fitting shirt that offers a proportioned fit for under 5'9" is also going to rest better at the shoulders, and offer a more comfortable overall length and proportions.

Wider through the chest & waist...



Shirts proportioned for 5'9" & Under that are labeled "classic-fit" or "gentleman's cut" will offer all the benefits of a shorter men's shirt (narrower shoulders, shorter overall length through torso and sleeves), but will retain more classic, even and wider proportions through the chest and torso for a better fit.


Muscular..

You know who you are- 5'7 but solid as a rock with a thicker neck and muscular arms. Your special requirements are met by looking for short men's proportioned dress shirts that offer a classic or gentleman's cut, but specific neck and sleeve lengths to match your needs. Also, ForTheFit.com offers and array of knit pique crew shirts, sweaters and camp shirts with better proportions for your particular shape.

5) Shop for You: Some of the above can be addressed through tailoring, but tailoring can be costly, time consuming, and may not achieve suitable results in all cases. Instead, consider shopping with specialty retailers who know your body shape and stock their stores accordingly.

Good luck and happy shopping,

C. Bova,

CEO, ForTheFit.com

This election season, Vote for ForTheFit.com

If you love shopping at ForTheFit.com, please help us spread the word about this great store!

We've entered ForTheFit.com in a contest recently & would really appreciate your support. Your vote counts, and winning means a lot of great publicity for our company, which means more people can enjoy all that ForTheFit has to offer!

You can vote 1x per day, every day- so please vote as many times as you can remember. It's really easy, just ...


Thank you so much & Best Regards,

Consuelo Bova, CEO
ForTheFit.com

Did you know that June is the shortest month of the year?

It's official! June is the shortest month of the year!

National Short Men of Style Month

For those who don't know, ForTheFit.com sponsor's National Short Men of Style Month each year in June. It is a month when we celebrate shorter men everywhere of "style & substance." In the past, we've celebrated with a month of savings at our annual sale event. This year, we're super excited about adding new events and fun activities. For example, we'll be publishing a list of the most stylish male celebs under 5'9". This year, to celebrate "National Short Men of Style Month," ForTheFit.com is sponsoring a contest to find America's most stylish shorter man. We'll also be searching the country for the most stylish and generally all around -good guys under 5'9", for a chance to win a new wardrobe (Grand Prize) or a new suit ensemble (runner-up) from ForTheFit.com. Are you the man this year? For more info or to toss you name in the hat for consideration, visit www.ShortMenofStyle.com.

I know June is a few months away yet, but we're gearing up for the shortest month and want to make sure you are ready to enjoy it, too!

Best of Luck,

C. Bova, CEO ForTheFit.com

The Premier U.S. Short Men’s Apparel Retailer