Welcome!

"Short Memo" is a forum for Consuelo C. Bova to share her knowledge about Men's Clothing. As founder and C.E.O. of ForTheFit.com (the nation's foremost short men's apparel retailer), she has learned a thing or two about Men's fashion- particularly as it relates to dressing shorter men. Her philosophy? "Men's fashion has less to do with the season's hottest trends or a man's natural good looks," she states "the secret is that any man, whatever his size or shape, can look amazing if he knows how to select the Right Style and the Right Fit for him." This blog will include style advice, tips, tricks and trends for making shorter men dress their very best.

Monday, November 3, 2008

A Short Transition to the Holiday Season: Annual Short Men’s Gift Guide is up at ForTheFit.com

The Holiday Season seemed to kick in early for us at ForTheFit.com. Despite an overall weak economy, we saw a significant lift in Holiday Sales as early as October 1st - a fact for which we are very grateful to our new and repeat customer's alike! Nonetheless, we wanted to alert our readers to the fact that ForTheFit.com's annual Men's Holiday Gift Guide is up.

This year, in additional to our usual recommendations of short-inseam sweatpants and loungewear, we are proud to offer an assortment of more traditional and luxury gift items, sized for the shorter man.

[caption id="attachment_61" align="alignright" width="117" caption="Men's Short-Rise Charleston Khaki Cord, Exclusively at ForTheFit.com"]Men's Short-Rise Corduroy by Charleston Khaki, exclusively at ForTheFit.com, $89[/caption]

For one, exclusively at ForTheFit.com, we are offering the Charleston Khaki brand of trousers in a short rise, corduroy model for the Fall/Winter season (supplies are limited, shop early for best selection).

We also have an assortment of sweaters (v-neck, crew and polo styles in silk, cotton & cashmere) available from Men's Size Extra-Small. We're also offering Outerwear in Leather, Suede & Fleeced (also from Size XS). Our favorite? The R-Tek Recycled Fleece Vest- it's warm, inexpensive ($39.99), eco-friendly, and sized from XS- it doesn't get better than this!

[caption id="attachment_60" align="alignleft" width="222" caption="Shown In Navy, from size XS, $39.99 at ForTheFit.com"]Shown In Navy, from size XS, $39.99 at ForTheFit.com[/caption]

For more, check out our Holiday Gift Guide.

Also, we haven't officially published the dates on our Home Page yet... but it appears that our cutoffs for Guaranteed Holiday Delivery are as follows:

Orders placed by December 10th at Midnight PST... guaranteed delivery for December 22nd

Orders placed by December 12th at Midnight PST...guaranteed delivery for December 24th

Beyond the dates above, we will do our best to get packages out in time for the Holidays, but we can make no promises (especially in the case of special order merchandise). Shop Early to ensure that your selections are available and delivered on time

Here's to a joyful (& stress-free!) Holiday Season for all,

C. Bova,

CEO, ForTheFit.com

Tuesday, October 7, 2008

McCain-Obama Debate: Will the "height of fashion" determine tonights outcome?

Shorter Men have not fared well in U.S. politics. Only five of the last forty-three U.S. presidents have been shorter than average shorter than average (under 5’8.8” for U.S. males). This is in keeping with studies which show that shorter men are not taken as seriously in the workplace and their careers suffer as a result.*
5’7” Senator John McCain is therefore facing a tall challenge from his nearly 6’2” rival for the presidency, Barack Obama. McCain can make the most of his height and visually raise his stature in the public eye with some subtle, height-enhancing changes to his wardrobe.

Campaign Trail Casual:
On the trail, McCain favors a classic, Washington DC approach to campaign casual. The problem? This classic look with its striking accessories and abrupt color combinations emphasizes shorter height.
The Uniform: Classic Navy, 2-Button Wool Blazer with Gold Buttons, Blue Dress Shirt with a check or plaid pattern, tan chinos and black belt & shoes.
What Works: Not surprisingly, McCain’s attire has been properly tailored. His slacks end crisply at the shoes with a proper break; sleeve lengths on shirts and jackets are perfect. Proper fitting clothes improve any look.
The Update: Monochromatic looks and vertical lines are the best way to visually add height to a shorter frame.
• The Blazer: A three-button style with gunmetal buttons, cut slimmer and closer to the body adds length.
• The Shirt: Pattern is a welcome change, but not plaid. Vertical stripes on the shirt would add inches.
• Accessories: The black belt against light colored trousers visually chops McCain in half, emphasizing shorter legs. Brown leather accessories against light colored trousers would help de-emphasize the natural break at the waist and adds height through the shoes.
The Source: Biella by Empire Super 110 3-Button Wool Blazer, $485, Blue Stripe Dress Shirt by Hathaway/IkeBehar, slim fit & 31” sleeve, $64, exclusively at ForTheFit.com; Ballin short-rise, flat-front trousers in Wool or Cotton Twill, from $158 at ForTheFit.com, Nordstrom’s, and other fine stores.

The Fashion Debate:

On formal occasions, such as conventions or debates, McCain is no Maverick and sticks with traditional, formal styles of dark suits and power ties. Wide ties and shapeless suits, and too many contrasting colors, however, detract from the look and from his height.
The Uniform: Black or Dark Pinstripe, 2 –Button, Full Cut Suit Jacket with reverse pleat trousers, Solid, pale blue dress shirt, and most often, a red, patterned power tie.
What Works: McCain has embraced the power of vertical stripes on occasion with his more formal ensembles, using pinstripes in the suiting or diagonal stripe patterns in the tie.
The Update: The key to formal menswear, particularly where height or width are issues, is fit.
• The Suit Jacket: McCain favors a full cut, 2-Button Style to the more modern 3-Button, slim fit. Many shorter men fear the 3-button, but it visually lengthens. Also, McCain could benefit from a slimmer cut to the suit or by having a tailor take the jacket in through the torso and at the waist.
• The trousers: Reverse pleat trousers are a classic, but the flat front style is the most universally flattering for all body shapes and sizes. Coupled with a short rise style to eliminate any sagging & bunching through the seat and thighs, trousers can help create a clean line from the jacket down, to further lengthen the shorter frame.
• The Tie: Simple suit? Then stick with the diagonal stripes on the tie where possible. Patterned Suit? To avoid visual clutter and enhance the monochromatic effect, add a solid color tie in a deeper shade. Also, look for ties that are shorter and skinnier than a standard, wide tie. Wide ties can overwhelm a smaller frame, while slimmer, monochromatic ties will add length.
The Source: Ben Sherman, slim fitting 3- Button Black Wool Suit with flat front trousers, $495, and the slimmer, shorter, solid-color tie in Deep Garnet, Charcoal or Navy tie by Stephen J. Sotnick, $18.95 at ForTheFit.com

*See Burkhard Bilger, “The Height Gap: Why Europeans are getting taller and taller-and Americans aren’t” The New Yorker, 2004

Monday, September 22, 2008

This election season, Vote for ForTheFit.com

If you love shopping at ForTheFit.com, please help us spread the word about this great store!

We've entered ForTheFit.com in a contest recently & would really appreciate your support. Your vote counts, and winning means a lot of great publicity for our company, which means more people can enjoy all that ForTheFit has to offer!

You can vote 1x per day, every day- so please vote as many times as you can remember. It's really easy, just ...


Thank you so much & Best Regards,

Consuelo Bova, CEO
ForTheFit.com

Wednesday, August 20, 2008

Our condolences to the friends, family & devoted fans of LeRoi Moore

The last time we saw his genius play out on stage was last fall in Gainesville- who could have guessed it would have been the last time? He was missed at the shows all summer and we will miss him always.

Our love and prayers go out to the family, friends, and devoted fans of LeRoi Moore.

His music and his memory will be with us always.

With our deepest sympathy,

Jeff & Connie Bova
ForTheFit.com




Dave Matthews Band saxophonist LeRoi Moore, one of the band's founding members, died on Tuesday afternoon after struggling with injuries from a June 30 ATV accident. He was 46.

Tuesday, July 8, 2008

Congratulations to the 2008 Short Man of Style...

We are proud to announce that a winner has been selected for this year's Short Man of Style competition. Sponsored by ForTheFit.com, National Short Man of Style Month occurs each year in June. As part of this yearly celebration “of men under 5’9” who stand tall & look great,” ForTheFit.com sponsors a competition to seek out the Nation’s most stylish shorter man. In addition to fashionable and under 5'9", he should be an over-achiever in life- i.e. with family, friends, career, and community. Contestant’s had to send in a photograph of themselves looking their most fashionable, as well as a short essay explaining why they were in fact this year’s best choice for National Short Man of Style. The grand prize, a new wardrobe from ForTheFit.com worth approximately $750, generated significant interest in the competition and picking a winner this year from the many qualified entrants was a tough job.

So who won? You'll need to visit www.ShortMenofStyle.com to find out! (or check back in a few weeks- when I'll profile him here on my blog).

- Connie

For more information visit www.FortheFit.com and www.ShortMenofStyle.com.

Tuesday, July 1, 2008

Announcing the ForTheFit.com Annual Inventory Clearance Sale

As most of you know, we don't discount but once a year. It is that time again- we are clearing out inventory. This is a collection of best-selling items that sold all but a few units or a last couple of sizes- so we deeply discount to make room for the new Fall Inventory. The savings are HUGE- over 75% off in some cases. New products are added daily so check back often. In fact, just today, we added some spectacular deals on men's suits- some are sized for shorter men 5'9" & under, but others are available in a variety of sizes including men's Short, Regular, & Long Lengths. Check out the Ben Sherman Tux Jacket for less that $100- that is a steal.

Also, there is a coupon code on the homepage so that you can take an additional 10% off ANY ITEM IN THE STORE!

Hurry & Shop today before they run out (or I change my mind & fire the person who priced that Jacket so low!!! Just Kidding!)

Happy Shopping,

C. Bova

Monday, June 30, 2008

Announcing our New Store- ForTheFit.com has a new look and better features.

We're proud to announce that we have made a long awaited transition to a new online store format. Our new web store will offer so many great new features to our customers.

  • Product Reviews: We get so much great feedback from customers about how much they love their purchases- now you can share that feedback with each other! We encourage customers to leave feedback about the products they buy- how much they enjoyed the product, how it fits, sizing recommendations to share with other would-be purchasers, etc. I know that when I shop online, I find user comments so useful. I can't wait to see some constructive feedback added by our customers as well!

  • Improved Search Functionality- By style, color size, you name it! Whatever you want is so much easier to find!

  • Enhanced Images: You can see various "views" of a product, or even enlarge to show detail by just running a mouse over the image.

  • Control: You can now create an account and save your order information, wish lists, track orders in real time, save card information for speedier checkout and generally manage your shopping experience with so much ease!


There are so many great new features- you need to come check it out for yourself if you haven't shopped in a while.

The transition has so far been relatively smooth (some minor inventory hiccups aside!). We're adding new products everyday- so check back with us often! Send us an email and let us know what you think of the new site!

Shopping for Shorter Men's Clothes has never been easier than it is today, with ForTheFit.com's new site!

Happy Shopping,

Consuelo Bova,

CEO, ForTheFit.com

Sunday, June 15, 2008

Happy Father's Day!


It's not an easy job, and often it's a thankless one- but you're doing an amazing job! Your love, patience and support is helping to raise another great generation.

"Thank You" to all of the great father's among us!

-Consuelo Bova, CEO of ForTheFit.com


Happy Father's Day
from our ForTheFit.com family
to yours.




CFO of ForTheFit.com, Jeffrey D. Bova and Son share a quiet moment at the Beach


A Father's Day Gift for you...

He looks up to you- so make sure you look good! Fathers save 10% on all purchases at ForTheFit.com this week. Simply enter coupon code fd2008 at checkout.

Wednesday, June 11, 2008

Stuck for Father's Day Gift Ideas? Unique and Thoughtful Gifts Abound Online

In case it has slipped your mind, FATHER'S DAY is June 15th 2008! That's right around the corner!

Shopping for Father’s Day should be a cinch, since you know better than anyone what makes your Dad unique. The trouble is coming up with ideas for gifts as special as he is! My simple two-step process should solve this little dilemma. Plus, if you use web-resources, you may find some quick decisions and expedited delivery options will put the perfect gift in your hands (and on its way to Dad) in time for June 15th!

First, identify your Dad's unique "Likes"


For the sports fiend...tickets to a beloved sporting event, or to see a favorite team play are always appreciated. If your budget allows, use a ticket broker like StubHub.com to find the best seats you can afford. Also, consider minor league and similar, local sporting events. Tickets to a minor league or training season game can be really inexpensive and just as much fun!

For the food or sugar junkie... Use the web to identify unique gifts he will enjoy. For example, a Dad who loves chocolate, may appreciate personalized M&M’s – you pick the color, the message (hint: try something like “#1 Dad” for Father's Day), quantity and packaging for a unique gift in a variety of price ranges to suit any budget. Also, if Dad happens to be a baseball fan, M&M’s has just introduced a line of Major League Baseball candies in team colors and logos. Does he have a favorite, hard-to-find confection? Dad may appreciate a gift a gift of his favorite childhood sweets. From Atomic Fireballs to “Big Hunk” bars, you can find most any candy at Nostalgic Candy.com. Also, many unique, small businesses deliver their wares nationwide (beware of high delivery fees, though). My husband often waxed poetic about the ice cream sold on campus at his alma mater, Penn State. A quick Google search revealed I could have a pint of his favorite “Creamery” flavor delivered overnight to Florida for a special Father’s Day treat!

Ties , shirts, pens and mugs... classic Father’s Day gifts can be a fine option, but look for new and clever versions specially suited to your Dad. Is Dad left-handed? Big & Tall? A Shorter Man? Online specialty stores may reveal a wealth of creative options for Dad this Father’s Day. Enter your Dad’s special characteristics into your favorite search engine and see what you find. For example, a search on Google.com of “left-handed products” to find dozens of specialty retailers like Left Hand Zone which offer a variety of great products for left-handed Dads, including the usual like mugs and pens, and so much more. Searches for “Big & Tall Men’s Clothes” and ”Short Men’s Clothes” will find you specialty retailers that offer shirts, ties and other classic gifts, except specially proportioned in your Dad’s own hard-to-find size. Solutions.com is another great site, full of unique finds, whatever the hobby or specialized need.

Step 2: Take your TIME and use you imagination
Combine the above ideas with the gift of your time for a sure-fire hit. Is Dad a left-handed golf enthusiast? Find him a left-handed club, glove or other specialized gear. In addition to your gift, offer to spend an hour with him at the driving range. For the baseball lover, offer to spend an afternoon at a Minor League game. Gift-wrap the tickets together with some cool, retro candy like Major League Chew gum! Buy your 5’7 Dad a pair of perfect-fitting, short-inseam sweats at ForTheFit.com, and offer to accompany him on a few morning jogs. You get the idea- be creative! Your unique gift will let Dad know how much you know and respect who he is, and most of all, that you love him and want to spend time with him on Father’s Day. What better gift is there than that?

Good luck shopping and enjoy your Father's Day,

Consuelo Bova,

CEO, ForTheFit.com

Monday, June 2, 2008

As SEEN In... ForTheFit.com and Short Men's Clothing have become quite the hot topics!

First of all - today is June 1st, so HAPPY "SHORT MEN OF STYLE" MONTH! Remember to celebrate by looking your best the whole month long! Also, have you entered yourself in the National Short Man of Style 2008 competition yet? If not, you have 2 more weeks to enter for a chance to win a whole new wardrobe from ForTheFit.com. For details, read my last blog entry, or check out the official contest website at ShortMenofStyle.com

It has been a busy few months for short men's clothing in general, and ForTheFit.com in particular. We have been quite lucky to be featured in some phenomenal publications and to help generate some interest and awareness to this issue of short men's fashion.

Most recently, in response to a reader question in the popular "Ask Teri" fashion column of the Wall Street Journal, our own C.F.O. Jeff Bova was interviewed by Teri Agins. To read the question & answer, click here:
Ask Teri: Finding Clothes that Fit Well.

There has also been a lot of interest in me personally in my roles as CEO of men's e-tailer ForTheFit.com, wife and mom. On, May 22, '08, Entrepreneur.com's "WomenEntrepreneur.com" featured a great, enriching story by Lena West full of great tips about how to escape overflowing e-mail inboxes using some simple methods and new technology. She even included some of my own simple methods for managing the sometimes overwhelming contents of a CEO's inbox. Click here to read Escaping E-Mail Overload by Lena West. There are a few other stories in the pipeline, I'll post when they are published.

Our products themselves have also received some great press. We have added some earth-friendly, eco-fashion proportioned for the shorter, slimmer man. Customer's have responded quite favorably to our Alternative Apparel T-shirts and Jackets, and so has the Press. Our Eco-Heather T-shirts from Alternative Apparel were featured in Lisa Neff's May 3, 2008 article Earth Duds for Earth Day in the Chicago Free Press. This came on the heels of a feature about our women's and men's short-length (inseam) sweats and athletic pants in the Orlando Sentinel's Style Section, Fashion Focus: Dress Up, Dress Down by Jean Patteson.

Also, CNN recently ran a story about short men's fashion, which was picked up on the wires and published in papers throughout the country. All in all, it has been a phenomenal few months for shorter men's fashion and we are so pleased. Thank you to the reader's and viewers out there for their interest and to the members of the press for their help in bringing this topic to life and raising awareness!

- Consuelo Bova,

CEO, ForTheFit.com

Thursday, March 20, 2008

Did you know that June is the shortest month of the year?


It's official! June is the shortest month of the year!

National Short Men of Style Month

For those who don't know, ForTheFit.com sponsor's National Short Men of Style Month each year in June. It is a month when we celebrate shorter men everywhere of "style & substance." In the past, we've celebrated with a month of savings at our annual sale event. This year, we're super excited about adding new events and fun activities. For example, we'll be publishing a list of the most stylish male celebs under 5'9". This year, to celebrate "National Short Men of Style Month," ForTheFit.com is sponsoring a contest to find America's most stylish shorter man. We'll also be searching the country for the most stylish and generally all around -good guys under 5'9", for a chance to win a new wardrobe (Grand Prize) or a new suit ensemble (runner-up) from ForTheFit.com. Are you the man this year? For more info or to toss you name in the hat for consideration, visit www.ShortMenofStyle.com.

I know June is a few months away yet, but we're gearing up for the shortest month and want to make sure you are ready to enjoy it, too!

Best of Luck,

C. Bova, CEO ForTheFit.com

The Premier U.S. Short Men’s Apparel Retailer

Thursday, March 13, 2008

Dear Fashion Advice Guru Guy: "Custom" is the easy answer, but not the only answer for shorter men's clothes

In this job, I read men's magazines regularly as if they were academic texts. As a woman in the men's clothing business- it is one of the ways in which I can get educated in the industry, the customer, & more. There are a few of the major men's mags that I have to say- I LOVE THEM. Great, ironic, sarcastic writing about any number of relevant (and sometimes not so relevant- but funny) topics.

The one thing that doesn't work for me, though, is the Q&A section which is a part of nearly every major men's publication. You know- men write in and ask a question about life or style and some allegedly knowledgeable fellow (or lady!) gives them an answer.
I have read questions submitted by shorter men many times- where to find shorter shoes, smaller shirts, a suit that fits, etc. The answers make me furious.

Small shoes? One writer suggested a custom shoemaker for upwards of $900 for the first pair. Dress shirts that don't wear like a dress because they are so long in the tails (and everywhere else for that matter)? "Go see a tailor" is the most common answer.

So since it makes me so darn mad, here is my answer once and for all:

1. "Custom" is a great solution if you can afford it. But, too many of us can't. And don't confuse those mail-away custom shirt options as the real deal in men's tailored, custom apparel (known as "bespoke"). If you haven't been measured by a living, breathing tailor, you may well be quite unhappy with the product that arrives in the mail.

2. Tailoring - for a dress shirt, this is rarely a good option, nor is it a fair one for shorter men. It's like a little tax (pun intended). I face the same problem as a shorter woman (I'm 5'1")- I that I can rarely buy an item off the rack without having to factor in the time and money to get an item tailored. Plus, as my own tailor (a specialist in men's apparel- and now a friend, seeing as how I see him so often!) explained, taking up the tail is one thing, but once you start shortening the sleeves or bringing them in if they are too bunchy, taking in the shirt at the sides for a more modern, trim fit, etc.- it gets to be too much. You're basically reconstructing the shirt. The cost is high and even with the best tailor, the results are not ideal. For example- if you take in the sleeves to make them trimmer, it can create bunching in the shoulders- almost like the poufy sleeves in a period film). Or, the pocket placement is ll wrong because the pocket is too big and in the wrong spot for all the places you've taken in the shirt.

3. Find a shirt that fits off the rack. The Classix brand manufactures shirts specially proportioned for the shorter man- shorter tails, smaller pockets in the proper place on the chest, shorter sleeve lengths and an overall trimmer fit. In the coming months, ForTheFit.com will be offering some additional brands that offer the smaller men's proportions. I'll publish an update to this post when the new products arrive. If length is not an issue for you because you have a longer torso and arms, then be on the lookout for brands that cut their dress shirts in a slimmer silhouette. The magic words to look for on the package? "Trim" "Tailored Fit" "Slim Fit" "Modern Fit" - Try brands like Ben Sherman or even Lands End. These lines may still require shortening of the sleeves and tails, but at least the overall fit will lose some of the blousiness it is so hard for the tailor to take away.

Monday, March 3, 2008

Get That Look : Celeb Style for Shorter Men

Contrary to popular belief, all male celebs are not tall. There are quite a few shorter male celebs. Why don't we notice how short they are? Camera magic, for one. But the other reason is style- whether by natural talent or talented stylist, these guys dress to make the most of their best features, and visually add inches to their frames. How to accomplish this short men celebrity style? At a price you can afford, no less?? Here's my suggestion...

This week's candidate: Seth Green

Height: 5' 3.5" (per celebheights.com)

Why?: He has size and proportion down to an art, and is "Master of the Monochrome"

Green knows how to work events and the red carpet by making use of proper proportion and monochromatic colors. Check him out at the Emmy Awards this year. black tux jacket and skinny trousers, black suit and skinny black tie. At the Nov. '07 premiere of Warner Bros. Pictures "Fred Claus," Green rocks the red carpet in a pair of skinny, charcoal trousers and tailored black dress shirt.

The key to these looks? The dark, monochromatic silhouette makes the most of his slim, shorter frame by creating one long line, visually adding inches. More importantly, notice his sleeves, hem length on the trousers, the slim fit of the trousers, tux jacket, and the black dress shirt- This man's clothes FIT. Oversized items or too-long sleeves, jacket and pant lengths just make a person look shorter than their actual height.

Get the Look: In your Size and on your Budget

Look for clothing, particularly dress shirts and trousers, labeled "trim fit" or "tailored fit."

1) The Pants: BananaRepublic.com offers a good selection of items in slim fits, including flat front, slim fitting charcoal trousers ($129) in a regular rise, inseam 30"+ (online only). ForTheFit.com offers charcoal trousers for the Seth Green style in short rise, slim, flat front styles in various price points (Ben Sherman,$99 ; Berle, $75) - inseams from 26" to 30"+.

2) The Shirt: Keep an eye on the fit through the torso (a modern dress shirt should be worn close to the body- forget the blousiness so popular a decade ago. One option is to buy off the rack and have the shirt taken in at the waist, and sleeves shortened by a tailor as needed. Another option is to buy a slim-fitting or proportioned dress shirt. For the Green look, try a Ben Sherman Tailored Collection dress shirt in Black or Charcoal ($69-$89) . Or, try a Classix dress shirt, $30, in Silver Gray (BONUS: sleeves are available starting at 30"- no need to tailor).

3) The Tux Jacket & Tie: For a trendy, slim fitting, tux jacket- try the Ben Sherman Velvet Tux Blazer, sale $179. For a more casual jacket, the Ben Sherman Hammerite Heavy Metal Blazer, $179 (try pairing with jeans). The Tie? Easy- Stephen J. Sotnick is the celeb favorite for the skinny black tie (from $18), and it is a few inches shorter than industry average (perfect for the shorter guy!).

Good luck and happy shopping,

Consuelo Bova,
C.E.O. of ForTheFit.com,
"The Nation's Premier Short Men's Clothing Retailer"

Friday, February 15, 2008

Low-Rise vs Short Rise?


I get this question (or some version of it) all the time: I bought low-rise jeans and they were HUGE on my waist- I measured them and they were INCHES bigger than the labeled size. What gives? and why should I consider short rise, then anyway?

I figured since I mentioned our new, true "short rise" jean in my last post, it would be as good a time as any to address the issue.

What is Short-Rise?
Many shorter men complain that when they were trousers, they experience bagginess and bunching in the crotch that is both uncomfortable and looks unprofessional. The problem is usually easily resolved by purchasing the proper rise. Rise refers to the measurement from crotch to waist. Most pants available off the rack are “regular rise” (11 inches or more, based on a size 34 waist pant). This can be too much for men under 5’9”, many of which are actually short rise (10 inches or less for a size 34 waist pant). The shorter rise is what eliminates all of the bagging and bunching at the crotch, front or back.

What is Low-Rise?
There are many pants in stores today labeled low rise. This is not to be confused with short rise. Low rise simply means that the pant sits below the natural waist. The rise on these pants would be the distance from the crotch to the imaginary waist (ie where the waist would be if not lobbed off so the pants sit lower than the waist). They are sized based on the imaginary waist, but the measurement at the band may be an inch or two larger. Therefore, if you have a short rise, the fit may be awkward, since the pants will likely rest at your natural waist and be an inch or two larger than the labeled waist size. One tip, try on a size or two smaller than you typically wear, or search for a manufacturer whose jeans are naturally cut shorter in the rise, such as Silver Jeans.


That is whay we carry so many short-rise products. They are often the best solution for shorter men. In fact, it's the best thing you didn't know you needed (so say many of my customers when they by our khakis and find that for the first time ever- lo and behold they love the way they look and feel in their pants! Check out our testimonials).

The unfortunate part is that true short-rise pants are hard to find in regular department stores or mall stores (who do stock regular and long-rise !!!) and pants can't be altered by a tailor to be short rise, either! The specialty retailer is one way to go. An online retailer specializing in short men's apparel, like ForTheFit.com - will probably offer the best selection.

Best,
C

February Finds...

me staring at order forms and trying to make some final decisions about the many exciting new products we've come across for our customers while scouring the apparel markets.

Anyway, I promised a preview and here goes:

* New Short Rise Trousers - We've stumbled across some great new casual pants that feature short rise and shorter inseam. Besides the usual Khakis and dress trousers, this fall we'll be adding a wide variety of casual men's styles so you can take that basic wardrobe to the next level! We're adding a couple of new brands too- all of which offer trimmer, more proportioned fits for the shorter man.

* New Denim - We haven't decided yet- but it looks like we have as many as two new brands joining our lineup. Both offer true short-rise styles (as opposed to low-rise), and FACTORY FINISHED shorter hems. Never mind the premium denim quality and up-to-the-minute style!!! Score!

* NEW Short-rise shorts for spring in various styles and colors

That's not even the half of it... I'd tell you more but then it wouldn't technically be a preview so much as the full story! Anyway, it will be an exciting Spring and Fall lineup for ForTheFit.com and we look forward to sharing this new merchandise with you as it arrives (I'll provide any interesting background stories then!).

Best,

Connie

Saturday, February 9, 2008

For the Love of Clothes...

As I write this post, I'm on a plane to Las Vegas to celebrate Valentine's Day with my husband the usual way- we're off to Market to discover the latest & greatest in Men's apparel. 'Vegas is home to some of the largest apparel markets and conventions for retailers in the U.S., with bi-annual shows in February and July.

The annual shows are actually a stressful time for Jeff (my husband and C.F.O. of ForTheFit.com) and I. Why? Because we are not your average menswear store. We are a specialty retailer- specializing in Short Mens Clothes. We head to market in search of the best labels, up to date styles, quality casual and professional attire- proportioned to fit shorter men. The problem? Shopping industry markets is not much different from shopping your local department store- options can be limited for those with slimmer builds, short inseams, or overall shorter in height (i.e. under 5'9").

The frustrating thing is that we estimate that there are at least 14 million American men who fall into this category and want attractive clothes to wear. So for them, I pass up a real Valentine's Day every year and walk the endless men's market mazes housed within the various Las Vegas convention centers. I consider myself to be their personal shopper- seeking out brands that cut their wears to the right proportions for smaller men, convincing popular labels to make special size runs for us, and finding other quality manufacturers to do our custom work. Sounds easy enough, right? If only! But it's worth it because we've been at it for nearly 3 years now and I frequently receive messages from customers excited that for the first time, they are enjoying great fit and style- right off the rack. Love that. The stress of forcing change in a pretty static industry… not so much.

So if it is so stressful, then why do I subject myself to this mission every year? For the love of clothes, (and my business partner, of course,who keeps me laughing even in the most stressful of times!). Though our job is not an easy one, I would be lying if I said that we don't have any fun at market. There's a certain thrill to the "Sneak Peek" at what's coming to stores near you (and online!) in the upcoming months. There's an even greater thrill when I score these same styles and the best brands for my customers. I look forward to reporting back soon on our market finds and things to look forward to in the world of short men's apparel for Spring '08. Happy Valentines Day to you all,

Connie