Announcing our New Store- ForTheFit.com has a new look and better features.

We're proud to announce that we have made a long awaited transition to a new online store format. Our new web store will offer so many great new features to our customers.

• Product Reviews: We get so much great feedback from customers about how much they love their purchases- now you can share that feedback with each other! We encourage customers to leave feedback about the products they buy- how much they enjoyed the product, how it fits, sizing recommendations to share with other would-be purchasers, etc. I know that when I shop online, I find user comments so useful. I can't wait to see some constructive feedback added by our customers as well!


• Improved Search Functionality- By style, color size, you name it! Whatever you want is so much easier to find!


• Enhanced Images: You can see various "views" of a product, or even enlarge to show detail by just running a mouse over the image.


• Control: You can now create an account and save your order information, wish lists, track orders in real time, save card information for speedier checkout and generally manage your shopping experience with so much ease!

There are so many great new features- you need to come check it out for yourself if you haven't shopped in a while.

The transition has so far been relatively smooth (some minor inventory hiccups aside!). We're adding new products everyday- so check back with us often! Send us an email and let us know what you think of the new site!

Shopping for Shorter Men's Clothes has never been easier than it is today, with ForTheFit.com's new site!

Happy Shopping,

Consuelo Bova,

CEO, ForTheFit.com

Happy Father's Day!

It's not an easy job, and often it's a thankless one- but you're doing an amazing job! Your love, patience and support is helping to raise another great generation.

"Thank You" to all of the great father's among us!

-Consuelo Bova, CEO of ForTheFit.com


Happy Father's Day
from our ForTheFit.com family
to yours.



CFO of ForTheFit.com, Jeffrey D. Bova and Son share a quiet moment at the Beach


A Father's Day Gift for you...

He looks up to you- so make sure you look good! Fathers save 10% on all purchases at ForTheFit.com this week. Simply enter coupon code fd2008 at checkout.

Stuck for Father's Day Gift Ideas? Unique and Thoughtful Gifts Abound Online

In case it has slipped your mind, FATHER'S DAY is June 15th 2008! That's right around the corner!

Shopping for Father’s Day should be a cinch, since you know better than anyone what makes your Dad unique. The trouble is coming up with ideas for gifts as special as he is! My simple two-step process should solve this little dilemma. Plus, if you use web-resources, you may find some quick decisions and expedited delivery options will put the perfect gift in your hands (and on its way to Dad) in time for June 15th!

First, identify your Dad's unique "Likes"


For the sports fiend...tickets to a beloved sporting event, or to see a favorite team play are always appreciated. If your budget allows, use a ticket broker like StubHub.com to find the best seats you can afford. Also, consider minor league and similar, local sporting events. Tickets to a minor league or training season game can be really inexpensive and just as much fun!

For the food or sugar junkie... Use the web to identify unique gifts he will enjoy. For example, a Dad who loves chocolate, may appreciate personalized M&M’s – you pick the color, the message (hint: try something like “#1 Dad” for Father's Day), quantity and packaging for a unique gift in a variety of price ranges to suit any budget. Also, if Dad happens to be a baseball fan, M&M’s has just introduced a line of Major League Baseball candies in team colors and logos. Does he have a favorite, hard-to-find confection? Dad may appreciate a gift a gift of his favorite childhood sweets. From Atomic Fireballs to “Big Hunk” bars, you can find most any candy at Nostalgic Candy.com. Also, many unique, small businesses deliver their wares nationwide (beware of high delivery fees, though). My husband often waxed poetic about the ice cream sold on campus at his alma mater, Penn State. A quick Google search revealed I could have a pint of his favorite “Creamery” flavor delivered overnight to Florida for a special Father’s Day treat!

Ties , shirts, pens and mugs... classic Father’s Day gifts can be a fine option, but look for new and clever versions specially suited to your Dad. Is Dad left-handed? Big & Tall? A Shorter Man? Online specialty stores may reveal a wealth of creative options for Dad this Father’s Day. Enter your Dad’s special characteristics into your favorite search engine and see what you find. For example, a search on Google.com of “left-handed products” to find dozens of specialty retailers like Left Hand Zone which offer a variety of great products for left-handed Dads, including the usual like mugs and pens, and so much more. Searches for “Big & Tall Men’s Clothes” and ”Short Men’s Clothes” will find you specialty retailers that offer shirts, ties and other classic gifts, except specially proportioned in your Dad’s own hard-to-find size. Solutions.com is another great site, full of unique finds, whatever the hobby or specialized need.

Step 2: Take your TIME and use you imagination
Combine the above ideas with the gift of your time for a sure-fire hit. Is Dad a left-handed golf enthusiast? Find him a left-handed club, glove or other specialized gear. In addition to your gift, offer to spend an hour with him at the driving range. For the baseball lover, offer to spend an afternoon at a Minor League game. Gift-wrap the tickets together with some cool, retro candy like Major League Chew gum! Buy your 5’7 Dad a pair of perfect-fitting, short-inseam sweats at ForTheFit.com, and offer to accompany him on a few morning jogs. You get the idea- be creative! Your unique gift will let Dad know how much you know and respect who he is, and most of all, that you love him and want to spend time with him on Father’s Day. What better gift is there than that?

Good luck shopping and enjoy your Father's Day,

Consuelo Bova,

CEO, ForTheFit.com

As SEEN In... ForTheFit.com and Short Men's Clothing have become quite the hot topics!

First of all - today is June 1st, so HAPPY "SHORT MEN OF STYLE" MONTH! Remember to celebrate by looking your best the whole month long! Also, have you entered yourself in the National Short Man of Style 2008 competition yet? If not, you have 2 more weeks to enter for a chance to win a whole new wardrobe from ForTheFit.com. For details, read my last blog entry, or check out the official contest website at ShortMenofStyle.com

It has been a busy few months for short men's clothing in general, and ForTheFit.com in particular. We have been quite lucky to be featured in some phenomenal publications and to help generate some interest and awareness to this issue of short men's fashion.

Most recently, in response to a reader question in the popular "Ask Teri" fashion column of the Wall Street Journal, our own C.F.O. Jeff Bova was interviewed by Teri Agins. To read the question & answer, click here:
Ask Teri: Finding Clothes that Fit Well.

There has also been a lot of interest in me personally in my roles as CEO of men's e-tailer ForTheFit.com, wife and mom. On, May 22, '08, Entrepreneur.com's "WomenEntrepreneur.com" featured a great, enriching story by Lena West full of great tips about how to escape overflowing e-mail inboxes using some simple methods and new technology. She even included some of my own simple methods for managing the sometimes overwhelming contents of a CEO's inbox. Click here to read Escaping E-Mail Overload by Lena West. There are a few other stories in the pipeline, I'll post when they are published.

Our products themselves have also received some great press. We have added some earth-friendly, eco-fashion proportioned for the shorter, slimmer man. Customer's have responded quite favorably to our Alternative Apparel T-shirts and Jackets, and so has the Press. Our Eco-Heather T-shirts from Alternative Apparel were featured in Lisa Neff's May 3, 2008 article Earth Duds for Earth Day in the Chicago Free Press. This came on the heels of a feature about our women's and men's short-length (inseam) sweats and athletic pants in the Orlando Sentinel's Style Section, Fashion Focus: Dress Up, Dress Down by Jean Patteson.

Also, CNN recently ran a story about short men's fashion, which was picked up on the wires and published in papers throughout the country. All in all, it has been a phenomenal few months for shorter men's fashion and we are so pleased. Thank you to the reader's and viewers out there for their interest and to the members of the press for their help in bringing this topic to life and raising awareness!

- Consuelo Bova,

CEO, ForTheFit.com