First of all - today is June 1st, so
HAPPY "SHORT MEN OF STYLE" MONTH! Remember to celebrate by looking your best the whole month long! Also, have you entered yourself in the National Short Man of Style 2008 competition yet? If not, you have 2 more weeks to enter for a chance to win a whole new wardrobe from ForTheFit.com. For details, read my last
blog entry, or check out the official contest website at
ShortMenofStyle.comIt has been a busy few months for short men's clothing in general, and ForTheFit.com in particular. We have been quite lucky to be featured in some phenomenal publications and to help generate some interest and awareness to this issue of short men's fashion.
Most recently, in response to a reader question in the popular "Ask Teri" fashion column of the Wall Street Journal, our own C.F.O. Jeff Bova was interviewed by Teri Agins. To read the question & answer, click here:
Ask Teri: Finding Clothes that Fit Well.
There has also been a lot of interest in me personally in my roles as CEO of men's e-tailer ForTheFit.com, wife and mom. On, May 22, '08, Entrepreneur.com's "WomenEntrepreneur.com" featured a great, enriching story by Lena West full of great tips about how to escape overflowing e-mail inboxes using some simple methods and new technology. She even included some of my own simple methods for managing the sometimes overwhelming contents of a CEO's inbox. Click here to read
Escaping E-Mail Overload by Lena West. There are a few other stories in the pipeline, I'll post when they are published.
Our products themselves have also received some great press. We have added some earth-friendly, eco-fashion proportioned for the shorter, slimmer man. Customer's have responded quite favorably to our Alternative Apparel T-shirts and Jackets, and so has the Press.
Our Eco-Heather T-shirts from Alternative Apparel were featured in Lisa Neff's May 3, 2008 article
Earth Duds for Earth Day in the Chicago Free Press. This came on the heels of a feature about our women's and men's short-length (inseam)
sweats and athletic pants in the Orlando Sentinel's Style Section,
Fashion Focus: Dress Up, Dress Down by Jean Patteson.
Also, CNN recently ran a story about short men's fashion, which was picked up on the wires and published in papers throughout the country. All in all, it has been a phenomenal few months for shorter men's fashion and we are so pleased. Thank you to the reader's and viewers out there for their interest and to the members of the press for their help in bringing this topic to life and raising awareness!
- Consuelo Bova,
CEO, ForTheFit.com
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