It's been a busy few months at ForTheFit.com...

Preparing for the holidays have kept us quite busy here at ForTheFit.com!

We started, of course, with new merchandise selected based on popular demand! Track and windpants were introduced in August in short and extra-short inseams. New cords are en-route and will be added this week. We've also added a ton of great new sweaters, car coats, fleece and other outerwear.

We also moved into a new facility to accommodate our growth and brought on some additional staff. We are blessed to be experiencing such growth in the midst of these troubled economic times. We are so grateful to our customers for their support and we are doing everything we can to continue earning it!

Lastly, we've been receiving some great press, both about the company and me, it's CEO- some apparel-related and some, just fun. Check out the following links for the latest:

CNNMoney, Selling the Unsellable

Brisbane Times (Australia!), Managing Maternity

MSNBC/MSN.com, How Busy Mom's Keep Fit

Also, our Holiday Gift Guide for 2010 will be up soon! Check it out for our newest products for the Holiday Season and some great gift ideas for men!

Enjoy the crispness in the air (however brief- here in Florida, it's been a blistering hot fall), and for those of you "suffering" the snow- just know that some of us out there see it only so rarely and would trade with you in a heartbeat, if only for a few hours! LOL!

Best.

Consuelo Bova,
CEO, ForTheFit.com

New Australian Study Confirms with Height come Higher Wages

A new Australian study confirms U.S. findings from a few years past that taller people (men and women) earn higher wages than their shorter counterparts. This was found to be true across the board- various industries, professions,levels, etc. How much so? To the tune of an extra 4 inches in men lead to wages about 3% (or one year of experience) higher. You can find the article here, courtesy of Yahoo and the AP.

How to combat this issue? Dress Taller! It has always been our philosophy at ForTheFit.com, that the key for shorter men is to dress to maximize your height and visually lengthen your frame (giving the impression of greater height). In the current economy and job market, given this new research- it literally pays to dress taller and make a better first impression on your interviewer.

A few tips:
1) Keep your suit simple and in a dark color- black is always best.
2) Subtle, vertical pinstripes (can be monochromatic) are an added plus because they will visually lengthen your frame.
3) Keep your tie simple & slim to add inches as well
4) Skip heels or lifts- they can be more comical than effective.
5) Match shoes and socks to trouser to lengthen

Good Luck!

C. Bova, CEO

People are Talking...Entrepreneurship in the Recessed Economy & ForTheFit.com

Learn more about the entrepreneurs at the helm of ForTheFit.com, the premier US Short men's clothes retailer.

Check out this week's news about entrepreneurship & start-ups in this down economy with articles including comments by ForTheFit.com's leadership team, including CEO Consuelo Bova.

"Down Times Spark Startups" Christian Science Monitor, March 23, 2009 by Marilyn Gardner

"163 Ways to Become an Entrepreneur" March 24, 2009 by the best-selling author of The Toilet Paper Entrepreneur, Michael Michalowicz