Welcome!

"Short Memo" is a forum for Consuelo C. Bova to share her knowledge about Men's Clothing. As founder and C.E.O. of ForTheFit.com (the nation's foremost short men's apparel retailer), she has learned a thing or two about Men's fashion- particularly as it relates to dressing shorter men. Her philosophy? "Men's fashion has less to do with the season's hottest trends or a man's natural good looks," she states "the secret is that any man, whatever his size or shape, can look amazing if he knows how to select the Right Style and the Right Fit for him." This blog will include style advice, tips, tricks and trends for making shorter men dress their very best.

Thursday, October 22, 2009

It's been a busy few months at ForTheFit.com...

Preparing for the holidays have kept us quite busy here at ForTheFit.com!

We started, of course, with new merchandise selected based on popular demand! Track and windpants were introduced in August in short and extra-short inseams. New cords are en-route and will be added this week. We've also added a ton of great new sweaters, car coats, fleece and other outerwear.


We also moved into a new facility to accommodate our growth and brought on some additional staff. We are blessed to be experiencing such growth in the midst of these troubled economic times. We are so grateful to our customers for their support and we are doing everything we can to continue earning it!

Lastly, we've been receiving some great press, both about the company and me, it's CEO- some apparel-related and some, just fun. Check out the following links for the latest:

CNNMoney, Selling the Unsellable

Brisbane Times (Australia!), Managing Maternity

MSNBC/MSN.com, How Busy Mom's Keep Fit

Also, our Holiday Gift Guide for 2010 will be up soon! Check it out for our newest products for the Holiday Season and some great gift ideas for men!

Enjoy the crispness in the air (however brief- here in Florida, it's been a blistering hot fall), and for those of you "suffering" the snow- just know that some of us out there see it only so rarely and would trade with you in a heartbeat, if only for a few hours! LOL!

Best.

Consuelo Bova,
CEO, ForTheFit.com

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