A few tips from the resident expert in dressing hard-to-find sizes (particularly petite men and women), Consuelo Bova, CEO of online, specialty retailer and apparel manufacturing company ForTheFit.com:
1) KNOW YOUR SIZE: Fit makes a tremendous difference in our overall appearance. Small, ill-fitting or oversized clothing can make for a very underwhelming first impression. Don’t fixate on the size you think you are, the size you want to be, or even the size tag itself (it’s often wrong or purposely misrepresented for marketing purposes). Instead, learn to take your measurements and judge clothes according to their size and fit to your body.
2) KNOW YOUR STYLE: The latest magazines and celebrity style are a great place to start, but ultimately the clothes buy and wear need to be right for you, your personal style and body type. Reference the latest trends to keep your style current, but make sure to adapt your choices to suit the best styles for your body and personality.
3) KNOW YOUR STORE: We should all have a “store.” The place that in a pinch, you know you can quickly find the right styles for your taste, in your sizes, and in your price range. Get to know the staff. Knowledgeable and friendly staff at a store worth visiting and spending your money at will alert you when the best items for you hit the shelf so you have your best pick of sizes and styles. Identify what that store is for you- it is a great way to build the foundation to a great new wardrobe and maintain it. Visit other stores mostly for your wardrobe “spice” .
4) KNOW YOUR COLOR: Don’t underestimate the importance of wearing the right colors for your skin tone and hair. The wrong shade of a color can wash you out and ruin an otherwise great looking and well-fitting outfit. Learn what your best colors are and stick to them. Again if the trendy color is not “your color,” don’t wear it- just adjust the “trend” to a different shade that does work for you.
5) ASK AN HONEST FRIEND: We all need an honest fashion friend and shopping companion. A person that will tell you the painful truth about whether an outfit suits you or not. In exchange for their invaluable services, promise not to be hurt by their critiques, okay?
Good luck and great clothes,
C. Bova, CEO ForTheFit.com
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