Welcome!

"Short Memo" is a forum for Consuelo C. Bova to share her knowledge about Men's Clothing. As founder and C.E.O. of ForTheFit.com (the nation's foremost short men's apparel retailer), she has learned a thing or two about Men's fashion- particularly as it relates to dressing shorter men. Her philosophy? "Men's fashion has less to do with the season's hottest trends or a man's natural good looks," she states "the secret is that any man, whatever his size or shape, can look amazing if he knows how to select the Right Style and the Right Fit for him." This blog will include style advice, tips, tricks and trends for making shorter men dress their very best.

Monday, November 3, 2008

A Short Transition to the Holiday Season: Annual Short Men’s Gift Guide is up at ForTheFit.com

The Holiday Season seemed to kick in early for us at ForTheFit.com. Despite an overall weak economy, we saw a significant lift in Holiday Sales as early as October 1st - a fact for which we are very grateful to our new and repeat customer's alike! Nonetheless, we wanted to alert our readers to the fact that ForTheFit.com's annual Men's Holiday Gift Guide is up.

This year, in additional to our usual recommendations of short-inseam sweatpants and loungewear, we are proud to offer an assortment of more traditional and luxury gift items, sized for the shorter man.

[caption id="attachment_61" align="alignright" width="117" caption="Men's Short-Rise Charleston Khaki Cord, Exclusively at ForTheFit.com"]Men's Short-Rise Corduroy by Charleston Khaki, exclusively at ForTheFit.com, $89[/caption]

For one, exclusively at ForTheFit.com, we are offering the Charleston Khaki brand of trousers in a short rise, corduroy model for the Fall/Winter season (supplies are limited, shop early for best selection).

We also have an assortment of sweaters (v-neck, crew and polo styles in silk, cotton & cashmere) available from Men's Size Extra-Small. We're also offering Outerwear in Leather, Suede & Fleeced (also from Size XS). Our favorite? The R-Tek Recycled Fleece Vest- it's warm, inexpensive ($39.99), eco-friendly, and sized from XS- it doesn't get better than this!

[caption id="attachment_60" align="alignleft" width="222" caption="Shown In Navy, from size XS, $39.99 at ForTheFit.com"]Shown In Navy, from size XS, $39.99 at ForTheFit.com[/caption]

For more, check out our Holiday Gift Guide.

Also, we haven't officially published the dates on our Home Page yet... but it appears that our cutoffs for Guaranteed Holiday Delivery are as follows:

Orders placed by December 10th at Midnight PST... guaranteed delivery for December 22nd

Orders placed by December 12th at Midnight PST...guaranteed delivery for December 24th

Beyond the dates above, we will do our best to get packages out in time for the Holidays, but we can make no promises (especially in the case of special order merchandise). Shop Early to ensure that your selections are available and delivered on time

Here's to a joyful (& stress-free!) Holiday Season for all,

C. Bova,

CEO, ForTheFit.com

Tuesday, October 7, 2008

McCain-Obama Debate: Will the "height of fashion" determine tonights outcome?

Shorter Men have not fared well in U.S. politics. Only five of the last forty-three U.S. presidents have been shorter than average shorter than average (under 5’8.8” for U.S. males). This is in keeping with studies which show that shorter men are not taken as seriously in the workplace and their careers suffer as a result.*
5’7” Senator John McCain is therefore facing a tall challenge from his nearly 6’2” rival for the presidency, Barack Obama. McCain can make the most of his height and visually raise his stature in the public eye with some subtle, height-enhancing changes to his wardrobe.

Campaign Trail Casual:
On the trail, McCain favors a classic, Washington DC approach to campaign casual. The problem? This classic look with its striking accessories and abrupt color combinations emphasizes shorter height.
The Uniform: Classic Navy, 2-Button Wool Blazer with Gold Buttons, Blue Dress Shirt with a check or plaid pattern, tan chinos and black belt & shoes.
What Works: Not surprisingly, McCain’s attire has been properly tailored. His slacks end crisply at the shoes with a proper break; sleeve lengths on shirts and jackets are perfect. Proper fitting clothes improve any look.
The Update: Monochromatic looks and vertical lines are the best way to visually add height to a shorter frame.
• The Blazer: A three-button style with gunmetal buttons, cut slimmer and closer to the body adds length.
• The Shirt: Pattern is a welcome change, but not plaid. Vertical stripes on the shirt would add inches.
• Accessories: The black belt against light colored trousers visually chops McCain in half, emphasizing shorter legs. Brown leather accessories against light colored trousers would help de-emphasize the natural break at the waist and adds height through the shoes.
The Source: Biella by Empire Super 110 3-Button Wool Blazer, $485, Blue Stripe Dress Shirt by Hathaway/IkeBehar, slim fit & 31” sleeve, $64, exclusively at ForTheFit.com; Ballin short-rise, flat-front trousers in Wool or Cotton Twill, from $158 at ForTheFit.com, Nordstrom’s, and other fine stores.

The Fashion Debate:

On formal occasions, such as conventions or debates, McCain is no Maverick and sticks with traditional, formal styles of dark suits and power ties. Wide ties and shapeless suits, and too many contrasting colors, however, detract from the look and from his height.
The Uniform: Black or Dark Pinstripe, 2 –Button, Full Cut Suit Jacket with reverse pleat trousers, Solid, pale blue dress shirt, and most often, a red, patterned power tie.
What Works: McCain has embraced the power of vertical stripes on occasion with his more formal ensembles, using pinstripes in the suiting or diagonal stripe patterns in the tie.
The Update: The key to formal menswear, particularly where height or width are issues, is fit.
• The Suit Jacket: McCain favors a full cut, 2-Button Style to the more modern 3-Button, slim fit. Many shorter men fear the 3-button, but it visually lengthens. Also, McCain could benefit from a slimmer cut to the suit or by having a tailor take the jacket in through the torso and at the waist.
• The trousers: Reverse pleat trousers are a classic, but the flat front style is the most universally flattering for all body shapes and sizes. Coupled with a short rise style to eliminate any sagging & bunching through the seat and thighs, trousers can help create a clean line from the jacket down, to further lengthen the shorter frame.
• The Tie: Simple suit? Then stick with the diagonal stripes on the tie where possible. Patterned Suit? To avoid visual clutter and enhance the monochromatic effect, add a solid color tie in a deeper shade. Also, look for ties that are shorter and skinnier than a standard, wide tie. Wide ties can overwhelm a smaller frame, while slimmer, monochromatic ties will add length.
The Source: Ben Sherman, slim fitting 3- Button Black Wool Suit with flat front trousers, $495, and the slimmer, shorter, solid-color tie in Deep Garnet, Charcoal or Navy tie by Stephen J. Sotnick, $18.95 at ForTheFit.com

*See Burkhard Bilger, “The Height Gap: Why Europeans are getting taller and taller-and Americans aren’t” The New Yorker, 2004

Monday, September 22, 2008

This election season, Vote for ForTheFit.com

If you love shopping at ForTheFit.com, please help us spread the word about this great store!

We've entered ForTheFit.com in a contest recently & would really appreciate your support. Your vote counts, and winning means a lot of great publicity for our company, which means more people can enjoy all that ForTheFit has to offer!

You can vote 1x per day, every day- so please vote as many times as you can remember. It's really easy, just ...


Thank you so much & Best Regards,

Consuelo Bova, CEO
ForTheFit.com

Wednesday, August 20, 2008

Our condolences to the friends, family & devoted fans of LeRoi Moore

The last time we saw his genius play out on stage was last fall in Gainesville- who could have guessed it would have been the last time? He was missed at the shows all summer and we will miss him always.

Our love and prayers go out to the family, friends, and devoted fans of LeRoi Moore.

His music and his memory will be with us always.

With our deepest sympathy,

Jeff & Connie Bova
ForTheFit.com




Dave Matthews Band saxophonist LeRoi Moore, one of the band's founding members, died on Tuesday afternoon after struggling with injuries from a June 30 ATV accident. He was 46.

Tuesday, July 8, 2008

Congratulations to the 2008 Short Man of Style...

We are proud to announce that a winner has been selected for this year's Short Man of Style competition. Sponsored by ForTheFit.com, National Short Man of Style Month occurs each year in June. As part of this yearly celebration “of men under 5’9” who stand tall & look great,” ForTheFit.com sponsors a competition to seek out the Nation’s most stylish shorter man. In addition to fashionable and under 5'9", he should be an over-achiever in life- i.e. with family, friends, career, and community. Contestant’s had to send in a photograph of themselves looking their most fashionable, as well as a short essay explaining why they were in fact this year’s best choice for National Short Man of Style. The grand prize, a new wardrobe from ForTheFit.com worth approximately $750, generated significant interest in the competition and picking a winner this year from the many qualified entrants was a tough job.

So who won? You'll need to visit www.ShortMenofStyle.com to find out! (or check back in a few weeks- when I'll profile him here on my blog).

- Connie

For more information visit www.FortheFit.com and www.ShortMenofStyle.com.

Tuesday, July 1, 2008

Announcing the ForTheFit.com Annual Inventory Clearance Sale

As most of you know, we don't discount but once a year. It is that time again- we are clearing out inventory. This is a collection of best-selling items that sold all but a few units or a last couple of sizes- so we deeply discount to make room for the new Fall Inventory. The savings are HUGE- over 75% off in some cases. New products are added daily so check back often. In fact, just today, we added some spectacular deals on men's suits- some are sized for shorter men 5'9" & under, but others are available in a variety of sizes including men's Short, Regular, & Long Lengths. Check out the Ben Sherman Tux Jacket for less that $100- that is a steal.

Also, there is a coupon code on the homepage so that you can take an additional 10% off ANY ITEM IN THE STORE!

Hurry & Shop today before they run out (or I change my mind & fire the person who priced that Jacket so low!!! Just Kidding!)

Happy Shopping,

C. Bova

Monday, June 30, 2008

Announcing our New Store- ForTheFit.com has a new look and better features.

We're proud to announce that we have made a long awaited transition to a new online store format. Our new web store will offer so many great new features to our customers.

  • Product Reviews: We get so much great feedback from customers about how much they love their purchases- now you can share that feedback with each other! We encourage customers to leave feedback about the products they buy- how much they enjoyed the product, how it fits, sizing recommendations to share with other would-be purchasers, etc. I know that when I shop online, I find user comments so useful. I can't wait to see some constructive feedback added by our customers as well!

  • Improved Search Functionality- By style, color size, you name it! Whatever you want is so much easier to find!

  • Enhanced Images: You can see various "views" of a product, or even enlarge to show detail by just running a mouse over the image.

  • Control: You can now create an account and save your order information, wish lists, track orders in real time, save card information for speedier checkout and generally manage your shopping experience with so much ease!


There are so many great new features- you need to come check it out for yourself if you haven't shopped in a while.

The transition has so far been relatively smooth (some minor inventory hiccups aside!). We're adding new products everyday- so check back with us often! Send us an email and let us know what you think of the new site!

Shopping for Shorter Men's Clothes has never been easier than it is today, with ForTheFit.com's new site!

Happy Shopping,

Consuelo Bova,

CEO, ForTheFit.com