Welcome!

"Short Memo" is a forum for Consuelo C. Bova to share her knowledge about Men's Clothing. As founder and C.E.O. of ForTheFit.com (the nation's foremost short men's apparel retailer), she has learned a thing or two about Men's fashion- particularly as it relates to dressing shorter men. Her philosophy? "Men's fashion has less to do with the season's hottest trends or a man's natural good looks," she states "the secret is that any man, whatever his size or shape, can look amazing if he knows how to select the Right Style and the Right Fit for him." This blog will include style advice, tips, tricks and trends for making shorter men dress their very best.

Tuesday, March 6, 2012

In Short, Men's Clothes have come a long way- but would you say some things have come too far?

I'll admit it: I am a regular and avid reader of men's magazines.  Esquire. GQ.  It goes with the territory since my job requires I be "up to date" on the latest styles and trends.  But, the MORE important part of my job is to be able to adapt those styles and trends to real life and create clothes real men really want to wear and CAN wear, with comfort and confidence- and of course, in the correct sizes and fits. 

It's not uncommon, of course, to see a few "outlandish" things, that are actually kinda' cool and slowly you start to see them worn "on the street."  For example, I love that this season seems to be awash with bright color- from jeans, to socks, to hats- you name it.  For most of us though, these "trends" are incorporated in our wardrobes in more subtle ways.  A bright colored tie, or a T-shirt that pops worn under a more neutral V-neck sweater. Check out some examples below.
Orange & Blue- great for Spring (and fans of a certain Florida team...but I won't pick sides!) - available in short and tall tie lengths at ForTheFit.com
A bright, Spring-worthy trio of shorter-length ties, available in short men's clothing sizes at ForTheFit.com


It's Spring!  The latest trend: make it POP!  Try pairing a bright colored top with an equally Spring-hued sweater in a light silk, suitable for the season  (featured above: short men's proportioned fit top in Grass Green, 23.98, and silk blend short men's sweater in a perfect sky blue "Azure", 49.98; tall men's shirts are available,too.  Try our essential Tees and Polos in Tall Men's Clothing  Sizes, 8 colors from $16.99











But every now and again, a new trend surfaces that leaves me scratching my head.  Take the new "man bags" flooding the marketplace.  Oversized, Mary-Poppins inspired things with straps so short they require the bag be carried by hand.  Beautiful leathers and charming shapes abound, I grant you- but really?  They seem uncomfortable and conspicuous to me.  Modern life requires wheels to move swiftly through the airport.  Easy to open bags from which you can swiftly remove your laptop at security checkpoints.  A bag you can sling on your back or shoulder so you can also manage the newspaper, coffee mug, phone, keys or other slew of items you need both hands to handle at any given time.  Theses new (or old?  they are vintage inspired!) bags just don't seem practical.  Then again, I am not a man and perhaps you guys have been limited to messenger bags and backpacks for far too long.  Are you ready for a change? In short, men's clothes has come a long way, but would you say it's gone too far?  I'd love to hear some opinions- what do you all thing of the new men's "travel" bags and overnighters?

Yours through thick, thin, (and  tall & short men's clothing!)  =)

-Consuelo Bova,
CEO, ForTheFit.com for short men's clothing and tall men's clothes- slim or stout

Tuesday, September 27, 2011

ForTheFit.com in the NEWS: Fitting a Nation of MisFits, @St PeteTimes, Mark Albright

Check out a great story in today's St. Petersburg times about ForTheFit.com, the Nation's "hard-to-find" sizes specialist.  The story covers our growth from a small, home-based business offering short men's clothing- to today, a much larger enterprise (no pun intended)- offering sizes for the slim and wide, tall and short (including our latest venture:  Tall & Slim Men's Clothing.  


ForTheFit.com: Fitting a Nation of MisFits, tall men's clothing 

Thanks to Mark Albright, Willie J. Allen, and the St Pete Times for this wonderful piece!

Best,

Consuelo Bova, CEO ForTheFit.com